Comparing McConnell’s Ice Cream

A few words after recently sampling the newest McConnell’s location near Los Feliz, on Hollywood Blvd. What are we comparing it to… itself, of course. McConnell’s is McConnell’s biggest competition.

Why? What are they trying to accomplish in opening this one?

The one downtown is a tiny spot that allows you to have some of their flavors. It was their non-retail store opportunity to become public and it worked. GCM is a hub for these places.

The main location on State Street has everything. It’s a huge space… well, it’s a decent size but they highlight all of their products.

Why would you open a brand new location with such limited selection? It’s beautiful. It’s charming. It’s an enjoyable place to enjoy your ice cream, which is possibly the best pre-packaged product in the world. The problem is, I’d rather enjoy the ice cream sitting on a garbage can. Give up seating to allow the interior to host all the products you create.

I just don’t get it. Make it your flagship LA store. It only competes with the one in GCM, but it should obliterate it. It doesn’t even come close to State Street. If you’re going to drop that much capital, go the extra mile. In this case, go the extra dozen flavors and cookies.

And I won’t forget the original location, which is a landmark. It will, but it should never, change.

Very hangry.

The top picture shows the far from perfect sandwich at the new LA location, while the second showcases what you can get at State Street. The third is the beautiful, but unnecessary outdoor seating area at the new location.

Mc1.jpgMc2.jpgMc3.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s