This really doesn’t have all this much to do with Yelp itself. This is more about the “Elite” and even though it is a system created by and facilitated through Yelp, they can’t take responsibility for these monsters.
I probably know or have dealt with the person in the one image in this post. I operated a large facility in West Los Angeles, not too far from this recycling center, and we probably crossed paths. Fortunately, I don’t remember her being overly entitled, if we ever did, which would have been nothing more than sheer luck.
Why? Well, for one, she is clearly entitled to a certain degree. Just look at the line that I highlighted. If you know anything about Yelp that really explains it all. Then you can look at her stats and see that her contribution really isn’t that significant. 124 reviews and 57 photos… that’s it? Sure, she admittedly hasn’t been Yelping for very long at all (although she was making the opposite point), but those numbers are hardly worthy of Yelp Elite status.
After writing over 900 reviews on Yelp, while there might have been one that looked something like her review here or there, my goal is actually serving the community. She should have put that review on her blog that I know she has; she is clearly a blogger because she loves to hear herself think, write, talk, etc. My reviews might be boring, but they get to the point and tell someone who is debating using a service what they need to know to make an objective decision. This is just wrong.
Now, I’m sure this woman is absolutely lovely in real life. She’s just trying to build a persona online like so many others do, but this really isn’t about her. It is about the low standards and issues with the Yelp Elite system. You can have pitiful stats on Yelp and still earn Elite status. Then you can “abuse” and flaunt that status to try to bring others down. Or you could just not be a jerk. Don’t automatically listen to the Yelp Elite because they applied for it themselves. Don’t feed the monster.
Disclaimer: There are tons of great Yelp Elite users out there and I will continue to use Yelp for my own good and to help the community.